In marketing research online, I often come across marketers who think the video on YouTube and other media portals become an important component of their campaigns. But even if it's true that web video can be a powerful tool, there is a right and a wrong way to approach online media, and apparently too many small business owners do not know what they're doing when it comes to these things. A video in and of itself is not necessarily going to help. In fact, a bad video can do more harm than good. However, if you can use this tool to create high-quality, relevant video that people really want to watch, you can do great things for your business.
This type of marketing videos
There are various ways that you can use online video media, including:
How-KL: How-to video is the best way to build your skills and give potential customers a reason to honor and remember you.
Comments: If there are products or services that are relevant to your business and links to what you do in some ways, to review it.
Introductions: If your product is innovative or complicated to use, then provide a video guide for how to get started.
About: You can create video tells the history of your company and give a brief introduction about who you are, what you do, and what the core beliefs of your business.
Of course, you do not have to be limited to certain types of video. Each type of video that you think can be used to promote your business is fair game.
Quality is the key
Like other types of web content, the most important thing about online video is quality. If you've spent much time browsing the web and see the video yourself, you might have seen that there are many videos are just bad. If you've had one of those moments where the video began to play and you find yourself surfing gone in 30 seconds first, then you know what I mean.
The quality is complex. We all know a good video when we see it, but it would be difficult to calculate precisely the things that make the video so well. In general, though, here are some ideas that one must keep in mind:
Get to the point immediately. This is not TV, and viewers do not want to sit through some recognition, long protracted. You need to introduce yourself if you're new to the scene video online, but try to make it quick.
Make sure your videos look good. Having high-quality camera, and maybe even consider registering the help of skilled associates or friends with a digital video art.
Reduce visual clutter. Of course, the visual style of your movie will depend on its purpose. But, for example, if you will give to people how-to on camera, do it in space, neat looks neat. If you provide a video on how to use the software, make sure there is no on screen in addition to the program.
Write a previous video. If you or a speaker in your video stutters or appears missing words, it can look unprofessional, so make sure the words have been written before. As for his own words, they must be of high quality as the text on your web site
How to Get Referrals for Your Business
Talk to practically any marketing expert, and most will say the same thing-that referrals are crucial for a young business to find success. When it comes to most new customers, the process of wooing them to buy your product or service may be long or drawn out, and at times it may seem like a hopeless effort. That's why referrals are so nice to have. They're prospects who have been pre-prepared to buy and are ready to become paying customers.
Given the importance of referrals, it's surprising how many small business owners pay little attention to this aspect of business. For companies of all sizes, word-of-mouth is a crucial way to maintain and grow business. The biggest companies use brand recognition and reviews to keep the buzz going, but smaller businesses don't always have these options available, which makes direct referrals all the more important.
Staying in touch
Of course, you can't get referrals from existing customers if they have all but forgotten about your existence. Especially if you have the type of business where people usually buy from you only once or very rarely due to the nature of your product, it's pretty easy for former customers to just let your great service slip from their minds. That's why you have to remind them of your existence.
Finding non-intrusive ways to stay in touch with old customers is one of the great challenges of marketing in the internet age. One doesn't want to come across as trying too hard, and there's always a danger that things like e-newsletters will venture into spam territory, but by finding the right balance you can keep your business present in the minds of people who have enjoyed your service.
An email newsletter is the best way to stay in touch with people who have bought from. Put together a newsletter on a weekly basis and send it out to everyone on your email list, making sure to avoid the pitfalls of spam and giving people the opportunity to opt out somewhere at the bottom of the email. Other options include blogs, direct mailing, and social networking feeds.
Asking for referrals
Meanwhile, there will be times when you can simply ask people for referrals. When you are at the end of a positive transaction with a customer, ask if they know anyone who might enjoy your service, and encourage them to refer that person to you. If you plant the seed at the moment when they are most happy with what they've bought from you, then they should be enthusiastic about the idea of referring their friends and associates to you.
And if you think your customers may need a little extra encouragement, don't be afraid to give referral incentives. For example, you can let your regular buyers know that you offer a 30% discount on transactions of a certain size any time they refer another buyer to you. The discount may temporarily hurt your bottom line, but the longer-term prospect of having additional buyers make it worthwhile.
Given the importance of referrals, it's surprising how many small business owners pay little attention to this aspect of business. For companies of all sizes, word-of-mouth is a crucial way to maintain and grow business. The biggest companies use brand recognition and reviews to keep the buzz going, but smaller businesses don't always have these options available, which makes direct referrals all the more important.
Staying in touch
Of course, you can't get referrals from existing customers if they have all but forgotten about your existence. Especially if you have the type of business where people usually buy from you only once or very rarely due to the nature of your product, it's pretty easy for former customers to just let your great service slip from their minds. That's why you have to remind them of your existence.
Finding non-intrusive ways to stay in touch with old customers is one of the great challenges of marketing in the internet age. One doesn't want to come across as trying too hard, and there's always a danger that things like e-newsletters will venture into spam territory, but by finding the right balance you can keep your business present in the minds of people who have enjoyed your service.
An email newsletter is the best way to stay in touch with people who have bought from. Put together a newsletter on a weekly basis and send it out to everyone on your email list, making sure to avoid the pitfalls of spam and giving people the opportunity to opt out somewhere at the bottom of the email. Other options include blogs, direct mailing, and social networking feeds.
Asking for referrals
Meanwhile, there will be times when you can simply ask people for referrals. When you are at the end of a positive transaction with a customer, ask if they know anyone who might enjoy your service, and encourage them to refer that person to you. If you plant the seed at the moment when they are most happy with what they've bought from you, then they should be enthusiastic about the idea of referring their friends and associates to you.
And if you think your customers may need a little extra encouragement, don't be afraid to give referral incentives. For example, you can let your regular buyers know that you offer a 30% discount on transactions of a certain size any time they refer another buyer to you. The discount may temporarily hurt your bottom line, but the longer-term prospect of having additional buyers make it worthwhile.
Subscribe to:
Posts (Atom)